And as for "speculating to accumulate", that concept is from the 80s and marketing and advertising has moved on at a frightening rate. Whatever you do should have purpose and the targeting of your ideal audience, for whatever audience you're trying to attract for whatever purpose is key. The thing that annoys is its a spurious thing. It's not obvious, it has no message or call to action, it looks a personal folly rather than to portray the club. It's only possible use is if there is a secondary action where that image is now carried to try and show a reach to other markets who are impressed by Americanisation. Whether in America, China maybe, or parts of south east Asia. But it doesn't seem part of a campaign, and frankly, the timing was awful. Just before relegation and linked to failure. That's not a great marketing message to send out to any prospective audience youre trying to influence, But as I've said before.... nobody has a clue how they feel, what their plan is, what their ambitions are because they've been silent aside from a period of telling us they wouldn't go crazy. Well dear owners, please please please tell us what you are going to do, rather than one thing you aren't... which frankly you failed to fulfil from the appointment of Morais. I, like others, will be supportive. But the longer you remain silent, the more criticism you will encounter. Oh, and one other thing, just remember Barnsley is a Town and not a City. It's quite important to be accurate when trying to connect with an audience. Very simple marketing and communications.